Search engine optimization (SEO) is a top-notch industry that is developing leaps and bounds as a symbol of change and evolution. The giant “Google” stands demonstrating the rapidly growing power of SEOs. Google, which was once started as a small concern with a simple banner is now one of the major giants to whom people look up to. The change is such that people look into Google not only for learning country capitals and theories of Physics, but also they find it as a sole resource to resort to. Whether it is buying a nice backpack for a travel or booking cheap plane tickets for a vacation or to find the nearest yummy restaurant, Google is the first choice.
At the moment SEO cannot be bypassed by anyone who wishes to dominate and be continually visible online because that would be a costly mistake. Optimization is very critical to maintaining a presence in the competitive market. Either you do it yourself or get an agency to do it for you. This way, if the agency is moving in the right direction, you will get the ranking.
The process of practice demands following these five quirky trends for SEO:
- Get on the move
Mobile phones have become an integral part of human life lately. The advent of smartphones has made it easier for people to use their personal phones for all their needs. Google’s research reveals that over 50% of the mobile users use search engines for online shopping. All this being said about mobile internet surfing, it is essential for websites to provide mobile-friendly sites for the users. To encourage this, many SEO techniques are designed to boost the ranking of mobile-friendly websites.
- The end of the social signals era
Signals from social media websites such as Facebook, Twitter, and Google+ had been a great influence on the rankings of a website. Of late, these influences had been declining greatly and a recent report has revealed that there are no more social signals in the web search ranking algorithms. Yet, good contents on social media result in repeated sharing, which in turn creates backlinks, improves traffic, and increases all the queries for your brand.
- Earn more links
Content marketing is the key factor in SEOs. While content is the real king of the show, it is also really important to earn online related links to your content. It is a good practice to convert offline links into an online relationship that could contribute toward your page rank. Yet another clever technique is to identify broken links on sites and request for a replacement with your own active links.
- Run quicker
Nobody likes to waste any precious time. The same is the case with search engines. Any website that is slow will not be people’s favorite. Google has recently incorporated techniques and tools to benchmark the speed of websites and those, which do not meet the criteria, are marked as slow, and hence given a lower ranking.
- Structure your site
It is important to provide data to your clients in a palatable and properly organized manner because that also contributes toward your website’s page ranking. Take care to create SEO-friendly URLs. It is always advisable to test your site’s activity and usability.
The incorporation of the above tips while designing your websites could help you achieve a good page ranking, without which you could land up in a soup.
Preethi Vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in mortgage technology and has successfully executed several projects in logistics management, logistics integration, reverse logistics, advertising technology solution, and warranty software.