With the increased in usage of internet worldwide, Google is constantly improving the searching algorithm to stop the spam websites to get a higher rank in Search Engine Result Pages (SERP). Websites were easily able to rank well in the past by utilizing Black Hat SEO techniques, which are considered illegal by Google searching algorithm. Google always punish the website using Black hat SEO with Panda Penalty, in most cases websites using illegal SEO tactics notice a significant drop in the website traffic, but in worst case scenarios Google remove the spam website from the searching engines result.
Website owners can access the penalized website with the URL that is removed by Google from searching engine results but since it does not appear in the searching engine, users cannot access the website.
Users hire PHP programmers for the single purpose to produce a website that would allow them to promote product sales in the market and in order to increase the brand awareness and product sales, companies optimize their website for the searching engines, but all of their hard work and SEO efforts are wasted when their website is penalized by Google.
Two Types of Penalty
Two reasons could be responsible if your website has noticeable a significant amount of drop in the website traffic:
- First your website might have been penalized by Google spam team
- Second you have been hit by Google Panda algorithm
Penalized by Google Spam Team
You can check if your website is penalized by Google Spam Team by using Google Webmaster. If your website is hit by the spam team, then you would receive a warning notification in Google Webmaster tool. If there is no trace of a warning notification and you notice a drop in 50% traffic then most probably you have been hit by Panda.
Recover from Panda Penalty
If you suddenly notice a tremendous drop in your website traffic, than your website might have been penalized by Google. After Panda update 4.0, thousands of websites were demolished by Google and if your website is recently hit by Panda, then you can follow the given guidelines in order to recuperate your website from the penalty.
Low Quality Back-links
More than 90% of the website lose their rank in SERP, because of creating low quality back-links. Following are some types of back-links that could be a potential threat to the raking of your website:
- Creating back-links in the website that are violating Google Panda guidelines
- Creating back-links in the website that are not related to your niche
- Creating only do-follow back-links
- Creating back-links in only low authority websites
If you have back-links in too many low ranking websites or if your website is pointing to a penalized website, then you should remove the bad links, because you wouldn’t want to be associated with low quality websites. You can also send emails to low authority blogs/website and request them to remove your link from their website.
Google give more weight to the websites with detailed and unique contents, because now Google looks at the website according to user’s point of view. If your website is hit by Panda, then the first thing you need to look for are the duplicate contents. You should remove the contents from your articles that are similar to the articles of other website. Variety of Plagiarism tools are available on the internet that you can use to identify any duplicate contents from your website. You can use SmallSEO Plagiarism or Plagiarisma tool for checking duplicate contents.
One of the most common mistake that is made by SEO and content writers is that they add duplicate contents in the website and as a result they end up losing their website rank in the searching engine.
Overuse of Ads is a Bad SEO Practice
Users do not like to use website with too many ads, because ads affect the readability of the audience. Ads are good for marketing products and brands, but Google penalized websites with thin contents and excessive ads. If you want to add advertisements in your website then make sure that you do not display ads above the fold area.
If you want to be save from Panda penalty then remove advertisements from above the fold and manually re-index your website with minimum ads.
Wait for the Recovery of your Website
After you have removed all the panda triggers from your website, you need to wait for google to remove the penalty from your website. In the meantime, you can also hire PHP programmers to redesign your website with SEO friendly design for an increased user experience. Because even small SEO mistakes in the web application design can demote your website in the searching engine.
Recovering from Panda penalty is difficult, but it is not impossible. If your website is penalized by Panda after the recent update then check you need to check what the new update is about. So that you can identify and fix the triggers by using above mentioned guidelines in order to recover from the Google penalty.
About The Author:
Claire Anderson is working as Senior Digital Marketer at DynamoLogic Solutions. When it comes to internet marketing, web development and iOS and Android app reviews, she’s got plenty of stuff up her sleeves to share with the world.