Marketing is considered as backbone of any online business. Email marketing is one of the best and easy way to promote things online. There are plenty of email marketing services and tools are available online. But finding a reliable email marketing platform is not an easy task.
In this article I am going to tell you about one of the best and reliable email marketing services called SendPulse. Before I am going to review this tool, I want to tell you some basic things about email marketing. In simple term Email marketing is a way to promote things directly to your customers by using email. You send promotional emails to your customers and encourage them to made some leads.
Ok, Lets get started with it..
SendPulse is one of the fastest growing and most reliable email marketing platform. Their email marketing services consist of various tools including email marketing service, SMTP service, web push notifications, SMS marketing etc. You can use those channels of communication together, combine them within your communication campaign. This means that you can contact your subscribers through email, those who did not respond to email can be (in most cases automatically) reached by web push or SMS.
Features and Benefits
SendPulse have variety of tools and services to make your campaign more intuitive and use friendly. Some of them are as follows:
- Email editor
SendPulse provides you variety of free responsive email templates and an intuitive email template builder.. Their template builder is easy to use and does not required any special skills. It will help you to create and customize your own email subscription forms. You can add or edit headings and sub headings of your form. You can easily preview your forms before publishing it.
- Subscription form
You can add elegant and beautiful subscription form to your blog or website. Choose any subscription form from their pre-designed forms or create your own with the recognizable elements and colors of your brand. You can change the style of a form, edit the text, and add images using our form builder. SendPulse provide you three type of subscription box :
- Embedded Subscription form.
- Pop Up Window Forms.
- Floating subscription forms.
These beautiful form help you to increase the list of your subscribers by catching their email addresses. These subscription form are also responsive and work on mobile devices as well. You can manage all settings under one place like notification of subscriptions, sending confirmation emails etc.
SendPulse provides you in-depth email campaign analytics. It will provide you precise and detailed reports like open and click rates of your campaigns, detailed click charts, geographic stats, statistics by devices etc. This reports will help you make quality decisions for your campaign to maximize the results. You can also integrate it with Google Analytics using UTM-tags.
SendPulse gives you the opportunity to experiment with your campaigns to get most out of it. A/B testing also known as split testing helps you to determine the most effective form for your mailings and track subscriber behavior by comparing different versions of the same mailing.
You can set up your A/B testing from your account dashboard. You can set it up through step by step process. you can have the winning letter automatically sent or send it manually after examining the split-testing results.
You can integrate SendPulse to any platform using API. If you are using WordPress than you can install their plugin to install web push notification on your blog. You can also integrate it with other platforms like opencart, Zapier, Bitrix24, WordPress email etc.
Plans and pricing
SendPulse have some flexible and affordable plans for you. If you have less than 2500 contacts than you can start with their free plan. You can send 15000 emails per month to your subscribers. However you can upgrade your plans according to your needs. They also have “pay as you go” option as well.
Reasons Why you should use SendPulse?
When we talk about email marketing services the very first thing comes up in the mind is Aweber. But There are a lot of reasons that why you should go for SendPulse over Aweber . Some of them are as follows:
- The very first reason for choosing SendPulse is their pricing. Aweber cost you a lot but SendPulse provides you the same features even more at very low and affordable pricing.
- SendPulse uses an AI platform (Artificial Intelligence) and other unique features that automatically maximize email Open Rate.
- You will get all features like SMS marketing, SMTP, Email marketing, Web Push notification under one roof. They provides you web push notification services free of cost.
- SendPulse offers the largest quota on its free plans for email and SMTP services and with the least functionality restrictions.
- SendPulse was among the 3 finalists of The Next Web SCALE 2016 program.
- Sendpulse was recognized as one of the best startups of 2016 by The Next Web.
- SendPulse has a Startup Accelerator Program that provides a $5,000 grant for email marketing development to all the participants.
- Excellent customer care services. if you have any issues with setting up your campaign you can contact their support services. You can also browse there help and knowledge base sections to get some quick help.
After reviewing SendPulse features and benefits there is no more doubts that it is one of the best platform for email marketing services. So, if you are looking for a reliable and affordable email marketing services than you can definitely go with SendPulse. Let me know your thoughts and questions do share it with us. If you have any experience with SendPulse , you can also share it with us. Just drop a comment below.