The world of business marketing and communication looks vastly different from it did a decade ago. Think about it: If you told a salesperson in 2007 that they could generate a positive impact on their bottom lines simply by having a coherent strategy for 140-character posts on a social media platform, they might have thought you were crazy. But that’s the truth: Twitter is important for business, in many different ways.
For example, three out of five followers of a business made a purchase because of something in a Twitter feed. But to take a casual approach to Twitter is to undermine its potential on your bottom line. As with everything, although Twitter might seem random and casual, a careful strategy and a deep dive into the statistics behind your Twitter users can be a good way to make Twitter an even more forceful tool for your business. How do you do that? This graphic can help.
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