Want to make your E-commerce website SEO friendly? Do you want to cater customers to earn profit? If yes, then here we are going to discuss about the important tips that is going to bring a drastic change in catering customers and making an unbelievable online presence.
E-commerce industry is now moving with a rapid pace and is now bringing a change in minds of the consumer. If your website is SEO friendly then you have got the best online marketing strategies in order to increase your business and get profit in abundant form.
For making E-commerce website, search engine optimization is very necessary from online presence point of view. SEO provides your website to get rank on the google if the activities are performed with best techniques. Through this, your online visibility as well as traffic will be increased and ultimately your potential customers.
Here are some of the most crucial SEO tips that are needed for E-commerce websites:
- Avoid duplicity of content on product description: It is the foremost and most crucial tips if you want get indexed by the google. After google panda update, google searches and indexes only those pages of a website and website itself if it gets fresh and unique content. Always make newly content for the product description that should enable google to visit your website and provide an online presence highly.
- Strategize content: Always try to add unique and high quality content on continuous basis on your website. This will ultimately increase company’s unique selling proposition and thereby profit for the business. Always try to consider content as the universal platform to showcase such skills. There is always a need of strategizing content that carry out the objectives to make business grow faster. There are also many content marketing strategies in which optimizing content, content effectiveness, technological measures and other things are looked upon so as to make content unique before it gets published.
- Use Mobile friendly Website: As seen an increase in the mobile phone users all around the world, companies should make their website a mobile friendly design in which user can easily open the website on mobile and can place order easily through app. It is therefore mandate to design an mobile based app so as to make mobile first approach and designing which can make something better to the site.
- Allow long tail keyword: It is to be made sure that long tail keyword is very necessary to get page indexed and have a rank among the search engines. It also provides better conversion rate and helps in engaging customers regarding the company.
- Optimize your anchor text: It is also one of the major tips in which adding keywords to internal links on the website will result in higher visibility on search engines. It is one best technique one could use in order to get online presence easily.
- Always allow feedback/response: When a consumer buy a product through your website, it’s very obvious one would like to hear good or bad about the product delivered. In this case, it is necessary to provide a response column on the website through one could respond and rate your product so that others may see and can react to it. It will also help in getting better placements in search engines.
- Optimize product images: Nowadays, image has been seen as very popular function that every user tries to find out. So e-commerce industries should look upon to add related keyword so that image can be optimized and result can be seen.
- Competitor research: Without competition, best can’t come up. Therefore, it should be necessary to have an overlook over competitor’s strategies and pinpoint the best things that can be adopted in achieving goal. Always try to go ahead and beat the competitor in whatever terms.
- Keyword Optimization: One should optimize pages and blog posts on the site for any keyword. It should have proper page title, headers, sub-headers, paragraph copy, Meta title, Meta descriptions and various other things. For the most part, one can use common sense to determine an appropriate rate for keyword usage including targeted keywords in titles and headlines, throughout the body of your content.
- Use blogs to promote products: An interesting blog is a great way to cater many audiences and prove your online presence. It helps in building relationships, providing feedback, and internal back links to your products.
E-commerce companies provide better way to promote business online and increase profit. SEO to the website is always seen as a better way to promote online, increase in brand awareness and overall online visibility for the company. There is also SEO Jobs Available for the candidates looking for placements in E-commerce industries. They can easily visit the portal and can apply for the same. Moreover, they are also provided with resume uploading process from which they can get job alerts too.
Ashish Kumar is an online media enthusiast and a blogger who closely follows the latest career guidance and job trends In India and Online Digital Marketing Trends. Writing helps me to improve my knowledge, skills and understanding about the world around me. He writes about various related topics such as Various Digital marketing technique, Job Opportunities in India, Trending subjects and many more.