Are you aware that 90% of the data transmitted into the brain is visual?
In the age of high definition displays of all sizes — from two inch clever watches to 50 inch to monitors — visual content dominates. The simple fact is further cemented by the meteoric growth of the image-based trio in social websites — Instagram, Pinterest and Tumblr.
Gone are the times where captivating copy alone could work. Nowadays, content marketers understand the value of pairing persuasive images with the ideal text deliver the knockout punches for brand’s affordable content marketing.
Following are the ways that content marketers can utilize visuals to improve their marketing effectiveness.
Photographs are the reason why a lot of individuals spend hours in their mobile devices. We love to scroll through images over the different social media platforms.
We like to snap and share photographs as small visual memoirs of our own lives. The debut of amazing smart phone cameras and idiot-proof picture sharing applications further fuels the prevalence of photographs.
A well-composed on-brand photograph is a gorgeous work of art that amuses us. Here, its crucial to keep in mind pointers like image dimensions and measurements, design (portrait, picture or square), filters, lighting, composition, angles as well as the distinctive characteristics of every social networking platform.
- Graphs and Charts
Nothing beats a nicely drawn chart in distributing numerical info. The human brain processes visual information much quicker than the usual wall of numbers and text, and charts work quite well here in communicating movements and tendencies.
Research findings and statistical reports are best presented with a mixture of line charts, histograms, pie graphs and their ilk.
In a similar manner, graphs help to simplify multi-step processes. By doing this, they make it much easier for the brain to fathom just how one activity correlates with another.
- Drawings and Illustrations
All text and no drawings makes Jack a reader that is tired. Many times, a well-drawn comic, cartoon or manga grabs the attention and conveys educational and entertaining information more rapidly than lines of text. I figure this is the reason why cartoonists such as Hugh MacLeod could be so effective in promoting himself via content marketing.
Notice here that examples are best utilized in situations where actual life photographs don’t do justice or are overly costly/complicated to make. They also have the benefit of being highly inventive, creative and amusing.
Drawings also work nicely in campaigns in which the topic (e.g. victims of violence) could be overly sensitive to actual life pictures.
- Montage and Collages
If a picture paints a thousand words, what about four or five of these at a collage?
Nowadays, making a gorgeous collage or montage of pictures is a breeze. With picture editing application on our mobile phone devices, we could easily resize, drag and drop images to make a mini-storyboard.
On a desktop computer, we could expand this further and make a pictorial spread with related illustrations or photographs chronicling a succession of events. Seal it all with a symbol to confirm your brand identity.
- Captions, Quotations and Factoids
Do you understand what beats a photograph or even a catchy headline? You have it! The solution lies in overlaying pictures with captivatingly written text.
By including a tricky one-liner, memorable tag line, names and dates of posts, content marketers can create our pictures much more persuasive and relevant. Yet more, there are plenty of smart phone applications accessible to do this purpose — equally on mobile devices and notebooks.
Here, it’s very important to be sure that the text you use is in sync with your brand, whereas gelling together with the visual.
- Customer and Fan Images
What’s the one thing which clients like to find out better compared to the images of your company’s product or service? That is correct — view their own photographs showcased on your own internet platforms.
It is much better to curate pictures according to themes than simply collecting an old picture from fans. One way to do so economically is to present hashtags. Invite your clients to hashtag pertinent photos of them performing a particular action, together with your product, or appreciating your services.
To nudge your clients to accomplish this, incentives such as prizes for the top photographs submitted may work miracles. Make it an enjoyable competition that they may take part in.
Spreading readily from person to person, they are usually utilized to disperse popular cultural info. Think of puppies and cats on Facebook, the “Keep Calm-o-matic” as well as the troll-face memes as good examples.
From the context of visual content marketing, think about incorporating some of those memes on your content in order to ride on a particular idea. By doing this, you’re in a position to capture the interest of customers and hopefully bring a smile to their faces. Once more, make sure that these memes are associated to your brand value.
Continuing across the trend of tickling our funny bones, animations and comics work attractively in the context of visual marketing. Combining art, storytelling and humor, they engage and captivate your viewers in a special way.
Here, it’s very important to think about introducing animations that are particular to your business and your own brand. Produce or curate animations which help to fortify a value proposition which you offer, while taking care not to go on sensitive areas such as faith, sexuality, or politics. Your job here is to amuse — maybe not enrage!
Infographics would be the rocket fuel of social sharing. They help to combine text, pictures, and data in a compelling and easy to digest way. By presenting facts and figures together with animations, flow graphs, word art and other pictures, they enliven your content marketing campaigns.
Here, it’s beneficial to take into account the dimensions of your content platforms and if the data points you’ve chosen are applicable and enriching for your viewers.
On such social networks, it’s beneficial to add a brief description with a link back to your site.
For smaller visual formats available on Facebook, Twitter and Instagram, consider truncating your extended infographics to a rectangular or square-shaped “preview infographic” and discuss this image together with a brief text description and link back to your site.
Last, but certainly not the least, videos are most likely the “atomic missiles” on your visual content marketing arsenal. While they’re certainly great in creating virality — such as the epic one by Volvo Trucks comprising Jean Claude van Damme above — video content has become ridiculously the most costly and risky for any organization to tackle.
There are a variety of approaches to utilize videos — out of longer-form “How to do it” videos on YouTube, emotion-dripping “reality shows” shared on Facebook to briefer 15 minute trailers around Instagram. The important thing here is to utilize videos which could help to reinforce your new positioning while offering the variety of content to your clients.