Instagram has become one of the top social media platforms in less than seven years.
Initially, it was just a photo-sharing apps but now it is a platform with more than 700 million users.
This number tells us how much people love visually driven content. And you can also use this behavior of people to make some profit too.
Many people are earning more than $1000 dollars per month and Instagrammers with 50K to 200K followers can make more than $1,000 per post.
You can also earn money online through Instagram by using some simple strategies.
Below we will discuss some simple strategies and step by step process to make you understand the process easily.
Some prerequisites to make Money from Instagram:
Let’s face it… It is not very easy to make money from Instagram but if you have some time and discipline then you can start earning from your Insta profile within some months.
If you’re serious about making money from Instagram then here are some requirements you must follow:
- Reach and Influence: You just cannot start printing dollars by collecting a few thousand followers. You have to become an Influencer on Instagram.
Businesses will pay you money to get some exposure to your audience and in the process, they hope to make some money by either selling their products or services.
If your audience size is big enough, every post of yours will reach to a big size of audience and with proper use of hashtags you can manipulate that as well.
- Engaged Followers: This is the second and last requirement. You need a very engaged audience as only then you will get some likes and comments on your posts.
Engagement rate on Instagram is pretty good as compare to Facebook and Twitter but still it totally depends on your audience and type of your posts.
Understand that even if you have 1,000 followers who are very engaged, the potential to make money is there.
So, don’t try to buy followers from untrusted sources as it can seriously harm your account engagement rate.
Now: Let’s explore some of the ways of making money through Instagram.
#1 – Sell your photos
Selling your photos might sound an easy option but you have to click pictures with some professionalism to earn by this method.
If you’re an amateur, then don’t expect to make thousands of dollars every month. But if you can click decent photographs even with your iPhone, then you can easily exploit this method of earning.
Let’s understand the process of selling your Instagram photos.
Foap: It is a marketplace where you can sell your photos and potential buyers will buy your photos if they like it.
Foap has dubbed itself as “the next wave of stock photography”. It is very simple to use also:
- You create an account
- Build a profile of yours
- Create a portfolio of your best images that you’d like to sell
- You earn $5 for each image you sell (you can sell the same image an unlimited number of times)
Now, there are around 2 Million freelance creatives on Foap so, there is a considerable amount of competition, but still there you have a chance to make some bigger money.
#2 – Sponsored posts:
This is the most common and easy way to earn money from your Instagram account but if you only have a few thousand followers then this might not be a very good option for you.
But the bright side is that people with over 7 million followers get paid up to $150,000 per post.
So, you can understand that there is so much potential in this method.
The process is not very complicated:
- First, you create a sponsored Instagram post (it could be a photo or video)
- You include a branded hashtag, mention, or link to promote a brand
- You share it with your audience
- Finally, you get paid
But for this to work, your content must be authentic, high-quality, and valuable.
If you have a good number of followers, you can directly contact businesses by sending them a direct message and telling them about you and the type of your audience.
Else there are some apps which can help you find some potential clients easily.
Just sign up on any of the above app and then you’ll find numerous opportunities of sponsored posts.
Application style of each app is different but the working is more or less same. TapInfluence among all the apps is different.
Their approach is that, you only have to fill up all your details and then the brands express interest in working with you, and you’ll be informed about the same.
#3 – Affiliate Marketing through Instagram
This is also a very good option to earn money through Instagram. In this method, you will sell a product to your audience through your affiliate link and in the process you will get some commission.
The process is pretty simple.
First, create an Instagram account related to any of the “big four” categories (these are markets where there’s a large audience of irrational spenders). Those categories are:
- Health – fitness, exercise, bodybuilding
- Wealth – sales, marketing, making money
- Love – relationships, animals, sex
- Happiness – spirituality, religion, entertainment
You only get to put one link in your Instagram profile so, you have to use it very carefully.
Now just put in an affiliate link in the bio. Make sure that the affiliate link is related to the overall account of yours. So if you’re a “Motivational” Instagram account, put an affiliate link which will lead to online motivation training courses.
Next step is to build your following. There are four ways to quickly build an Instagram following. These methods can be automated or done manually. Those are:
- Content marketing driving followers to your account
- Using hashtags to attract followers
Once you’ve considerable amount of followers.
Then post engaging content that is relevant to your overall “brand” and what you’re selling in your bio.
So for motivational account, post quotes related images and videos etc. For love related account, post relationship images, quotes and videos etc.
Instagram allows the use of around 30 hashtags so, make sure to use trending and related 30 hashtags.
The metrics of the process are something like this…
- If your Instagram following is increasing by 50 followers per day…
- And your CTR or click-through-rate on your affiliate link is around 0.50% to 0.30% for every time you do a call-to-action post…
- And you do a CTA post twice per day…
- And the affiliate link you’re sending people to converts at 5%…
- And the average sale made on the affiliate link is a $25 monthly subscription fee…
- And you’re paid 50% of all subscription fees…
- Then you can make up to $200/week in as little as 90-days without spending any money to do it
Here’s a chart to help you understand how quickly it can build:
Now, for the affiliate product, Amazon is the best. Sign up for their Amazon associates program and start sharing the products with your affiliate code.
Some other affiliate program sites are:
To earn money successfully through Instagram, you have to understand how it works, how your audience interacts and how you can use hashtags in your favor to increase engagement rate.
Don’t make your Instagram profile name something that is hard to find, and be sure to keep your profile photo consistent and simple. A brand logo works great.
Also, always try and maintain a high engagement rate, reply to comments and grow your Instagram account.
I encourage you to take action on this by implementing one Instagram money making strategy at a time.
And share your experience in the comment section below.
Saksham is a passionate blogger, graphic designer and a creative person. He loves Tech, Blogging and exploring new websites. His life motto: Live simply, Love generously and Learn constantly!