Like it or not, many readers judge a book by its cover.
Blog post titles are effectively the book covers for your blog posts. Before readers click through they scan a title and a little dialog pops off in their minds: “Should I read it? Should I skip it? How does this title help me?”
You have a second or two to make a positive impression via your titles.
If you craft appealing blog post titles you see the requisite increase in blog traffic, comments and profits because beneficial titles draw in readers like bees to sugary sweet honey.
Follow these 4 tips to write attractive blog post titles.
1: Practical Rocks
Practical tips or steps themed titles always do well because people want practical solutions to their pressing issues.
Whether you go the how to or 12 tips or 4 steps route, know that being practical speaks a clear, simple, powerful message to your readers.
No need to beat around the bush on these blog post titles; the more clear you can be, the more appealing the title.
Blogging tips bloggers like myself would be smart to craft titles like: 11 Tips to Boost Blog Traffic. See how simple that is? Most bloggers want more traffic. So I share tips to boost blog traffic. Simple. Powerful. Appealing. No confusion. No lack of clarity. Just getting down to business.
Don’t be too cutesy. Once in awhile you can get colorful – see tip #2 – but stick to the meat and potatoes to create attractive blog post titles that drive traffic and profits.
2: Colorful Rocks too
Colorful posts rock for drawing in prying eyeballs.
Some of my most popular posts are vivid, eye-popping, fascinating titles, like me explaining how being stalked and chased by 2 Thai ladyboy prostitutes in Bangkok taught me – and you – successful blogging lessons.
Be playful. Have fun crafting intriguing titles. Simple, clear and practical works but don’t be afraid to change things up with a less traditional, more flamboyant title once in awhile.
There is great appeal in changing things up with a wild title. Keeps your readers on their toes.
3: Stay on Topic
Stay on topic with all of your blog post titles.
Craft enticing titles by sticking to your blogging niche.
Great appeal emerges if you cover your blogging niche with every single title on your blog. Readers know what to expect, click through and you experience ever-increasing traffic.
On the flip side of things, your blog post titles lose their appeal if you hop niches every few posts, trying to be a jack of all trades but mastering none.
Be a specialist, not a generalist. Create titles aligned fully with your blogging niche. Be seen as an authority in that niche. Establish your expertise. Get more clicks by staying on topic with your titles.
4: Short and Concise
Clarity wins in the blog post title game
Imagine this title: “12 Tips for Building Lots of Targeted Blog Traffic to Boost Your Blogging Income”.
Bleh. Little clarity there.
But this title is a different story: “12 Traffic-Building Tips for Greater Blogging Profits”.
14 words versus 8 words. Both geared toward the same outcome-promise.
Be as brief as possible. Be clear. Make your title point. Get the heck off of the blogging stage.
If you want to write enticing blog post titles buy my eBook:
What tips can you add to this list?
About the Author
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.