Blogging may seem as an easy task that can be performed by almost any person. One of the basic definitions says that blogging implies writing content for a blog on a particular topic. For this reason, blogging may not be perceived as a job. However, when people find themselves in the position of a blogger, they can see that it is pretty difficult.
Blogging is done with a particular reason. Each blog post serves a purpose. Whether it is to attract traffic to a certain website or to form a community, this type of content is written in order to fulfill a certain task. This is one of the most important rules that beginner bloggers need to understand. It stands at the basis of blogging and it influences every content element: structure, length, the used information etc.
When starting to write for a business blog, beginner bloggers may be tempted to do certain actions which may seem right and necessary, but are not very important. These actions are represented by the common mistakes beginner bloggers tend to do.
Here are 5 of the most common mistakes beginner bloggers do and a few suggestions on how to avoid them.
- Writing everything that comes into your mind
When you start writing on a topic, you may find yourself in a situation where you are filled with ideas. You feel inspired and you start to put everything that comes into your mind on paper. All your ideas may be good, but maybe not all of them are appropriate for the business you are writing.
Companies have a blog filled with content that illustrates their business values and that helps them create a certain image. Thus, everything that is written needs to align with their business values and objectives.
In order for bloggers to understand better how they need to write content, they need to know the business they are working for. They can discuss these aspects with their managers. They can provide useful insights and information about the goals of the business. This can help bloggers have a clear vision of what they need to write in order to contribute to achieving the business objectives.
- The style of writing is not catchy
Two of the main reasons that determine people to read a blog post are: a topic of their interest and a friendly attractive style of writing. Let’s stick to the second factor. When readers come across an article that sounds more like a school paper, and not a blog post, they will most probably leave after reading the first sentences.
People need to feel that every word flows naturally. This is the key to a great blog post and a pleasant reading. Imagine that you are having a conversation with your audience and you are speaking to them about a topic. Use a simple language, no jargon and no sophisticated words.
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- You write about broad topics
Beginner bloggers may be tempted to write about broad topics. Here are a few examples:
- How to start a successful business
- How to be a successful entrepreneur
- Best content marketing tips
The problem with these topics is that they are too general. They can be approached from several points of view. Also, they are addressed to a large target audience.
You need to narrow them and write on very specific topics. For instance, instead of “Best content marketing tips”, go for “Content marketing tips for small software businesses”. In this way, you manage to reach a customer niche and attract readers from a particular category.
- Your statements are not sustained by data
Quality blog posts use facts and numbers to sustain the statements that are made. Writing general and abstract terms and expressions such as “there are many..” or “the numbers have risen greatly” do not give credibility to your content. You need to convince people that you are 100% sure of what you are writing.
Using data and results from studies and research will help you create an image of a trustworthy blog post and you may convince people to continue reading your content.
- You are looking for perfection in your blog posts
You want all your blog posts to be perfect. Every time, you check to see if you used to right word, if an idea is expressed the way you want and continuously find something that you want to improve. You feel that none of your blog posts are perfect. This is the truth. They are not perfect and they do not need to be.
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You need to create a certain checking schedule for your blog posts and after you have gone through all of your steps, just stop and deliver the article. Spending too much time on an article is inefficient for you and the company you work for.
What you can do is pay attention to the feedback you receive, analyze your mistakes and try to learn from them. It will help you improve your writing.
The most important lessons these beginner blogger mistakes teach us is to be aware that we may tend to make them and to be open to learn from them. They can shape the style of writing of authors and help them improve it.
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