As the years go by, digital marketing continues to evolve. However, that does not necessarily mean for the better. Because of the ever booming growth in digital media, there is a constant demand for digital marketing professionals. Thus the digital industry is lacking the skills necessary to keep it afloat.
One of the greatest challenges that companies will face in 2017 is the act of sourcing and retaining the right digital marketers. That is why the best way to improve digital marketing skills is to be up to date and agile in marketing strategies.
Here are some of the necessary skills that are a must to acquire in 2017:
- Video Content Marketing
Video marketing is expected to account for 69% of consumer traffic, with mobile ads growing five times faster than desktop and video landing pages will generate 800% more conversations. It is no wonder that renowned video-streaming service, YouTube is the world’s second largest search engine, right behind its owner Google.
Video content marketing has proven to evoke greater consumer reactions and is more than worthy of your investment. Videos are easy to digest and generate far better levels of engagement. However, despite the fact that it is a powerful platform, it is often underused due to the lack of proper skills to use it.
By understanding video content marketing better, you will be able to reach a much larger audience and make your brand more visible and reputed.
- Data Analysis
Data analysis is by far the most important skill in helping the digital market prosper. With customer data growing ever more abundant and important as well as the development of the Internet of Things, digital marketing professionals have to be capable of analyzing quantifiable metrics.
In other words, being able to track, access and analyze data with the use of various tools and technologies. With the aid of these analytical skills, there will be more effective and targeted marketing campaigns, improved customization capabilities, reduced bounce rates, higher customer retention and more.
- Search Engine Optimization
Search engines serve as an online library, which helps users search for whatever they want on the world wide web. As a matter of fact, 93% of online experiences start with a search engine. If this is not an indication to pull ourselves more towards Search Engine Optimization, we don’t know what else will.
Although it may seem like a long shot, due to the constant changes in practices and SEO algorithm updates, 70% of the links that users click on are organic. By mastering SEO, you can drive more traffic and conversations in the process.
Pay-per-click is one of the most important and growing aspects of search engine marketing. If you want to have a chance to excel in this area, you have to show that you have the research and analytical skills that are required to create and implement a solid PPC plan that is in sync with an overarching marketing strategy.
- Community Management
Without social media, small businesses would have had very little chance to be able to scoop up new customers for their brand. In fact, 78% of small firms have reportedly new customers through social media. Hence, other companies should follow in on this.
It is extremely crucial that in order to cultivate a positive customer experience, you have to astutely nurture and maintain your community. It may be a time-consuming act, but you will be able to generate a great return on investment if you learn to engage with your target audience and build a positive relationship with them.
The more you understand the needs and preferences of your customers, the better you can engage them.
Anna Marsh works as a Digital Marketer for UK Assignment help firm. He has exceptional skills in the SEO, blogging, and social media marketing. She loves playing bowling and spends her holidays playing the game. You can find her on Facebook | Twitter | Google+.