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8 Small but Important Factors That Affect Your Website’s Homepage Ranking

Your website and blog rank good; but somehow, your homepage isn’t showing up. This is a common problem; so, let’s have a look at 8 possible reasons why your homepage isn’t ranking greatly:

8 Small but Important Factors That Affect Your Website’s Homepage Ranking

  • Weak Branding

Is branding a ranking factor in Google Search Engine? No.

But,

Is branding a powerful influencer of high rankings in SEO? Yes.

One of the major reasons for the failure of your homepage is weak branding. Branding directly affects various ranking signals such as CTRs, user and usage data, and social signals. Searchers, if they’re familiar with your brand, will click on your website, browse through your content and even promote it on social media, if they like it.

One of the major reasons for the failure of your homepage is weak branding.Click To Tweet

If people perform a search and click on your website which may not even rank in the top 5 positions, then, you know that you’re moving up the ranking ladder very quickly. It’s important to note that your “brand” may not be a quantifiable metric (hence, not a ranking factor) but the big brands that have high rankings possess associated elements that come with good branding.

Make the most of the social media platforms for branding by building an in-house social media team or partnering up with an agency specializing in SMO services.

  • Wafer-thin Content – Quantity & Quality

Many websites design beautiful and attractive homepages with well-placed navigation, categories, and product links, but lack noteworthy content in terms of quantity and quality, and are rather crammed with keywords. These pages find it really difficult to rank higher.

SEO Experts say “Content is King” and it’s true. A website’s content plays a huge role in building brand authority, trust and attracting visitors. Longer content generally performs better but adding 2000 word filler content won’t help you in your rankings. Your homepage must contain content that is superior in terms of length, depth and SEO-optimization.

  • Media Overload

Google doesn’t index videos and image-based content. If your homepage contains content comprising mostly of images and videos, it could result in low ranking within the search engine. Technology to interpret the content and context of a video while indexing is currently at a very basic level with flawed results. Also, flash content could be another factor that may affect your rankings. Most browsers don’t allow automatic loading of flash content now as a security measure and require permission to load these elements, that hampers user experience, and hurts the sites implementing flash content.

  • Page Re-design

Have you re-designed your homepage recently and wondered why it’s not climbing up in rankings? Fret not, it’ll happen eventually. When you replace content and design on your homepage, Google has to re-index and re-categorize your page as per their algorithm and figure out you rank in the SERPs. This phase is often termed as “Google Dance” and only lasts for few days or weeks.

  • Rule Violation

It’s absolutely vital that you follow the set of rules and best practices put forth by Google to get your search rankings up and avoid unnecessary penalties. Whether it’s design layout, media placement or content quantity; these rules draw a clear line between a good website and a bad website. Google advocates providing the best possible user experience.

It’s quite possible that you may have got yourself in hot water by dabbling on the dark side and violating Google’s rules. These violations could include thin or spammy content, keyword stuffing, hidden texts, link spam, etc. So, make sure that you strictly follow Google’s guidelines and avoid unnecessary penalties resulting from these violations.

  • Accidental No-Index

If your homepage isn’t indexed, it won’t appear in Google’s search results. It does sound silly, but it’s possible that you may have put a “no-index” on your homepage to prevent Google from indexing a partial design while testing it on the live server.

  • Lack of Backlinks

One of the major reasons for low ranking of many websites today, is the lack of effort in creating a strong backlink to their websites. To increase your homepage ranking, focus on acquiring legitimate backlinks from authoritative websites in your industry. You can achieve this via inclusion of blog comments, guest posts, influencer networking, and many more methods.

  • Plagiarized Content

There are chances that some company may have copied your homepage’s content before you got your page indexed. In this case, Google considers your content plagiarized and it’s difficult to prove otherwise, unless you have any valid proof about such duplication. So, always keep your content updated and check the status of your content periodically through tools like Copyscape, Copyleaks, etc.

Conclusion

These could be the possible 8 reasons why your homepage ranking isn’t as high as it should be.

The key is not to get discouraged by this and keep working on solutions to get your homepage ranking higher in the SERPs.

If you still have any doubts or need help getting your homepage, or even your website up in the ranking, contact Potenza Global Solutions to gain the best organic SEO services and SMO services.

ABOUT AUTHOR

Michael Waugh is working with Potenza Global Solutions, a leading software development firm. He has a passion for technology and also loves gaining knowledge about new technology tools. He is fond of blogging and likes to share the information; he has gained both through research and practical experience. You Can also follow him on Facebook, Twitter and LinkedIn.

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