It’s easy to get lost in a world thriving with hopeful bloggers. Hope is always there because everyone can succeed as long as there’s the element of skill and dedication. But these aren’t enough to suffice the harsh environment out there. The internet is becoming more competitive through time. And this makes it harder for starters to make a name for themselves.
Studies say that 96% of bloggers fail due to lack of knowledge, technical issues, or both. But it doesn’t mean that it’s a done deal. There’s a way to go around that problem. And one of the best ways is by listening to what the experts say.
Define your blogging goal.
“The most important thing to get nailed down at the start is what you’re trying to achieve. If you don’t know where you’re going, how can you make sure that you get there? Sure, you might end up there by chance. But if you take control of your goals, you can make sure it happens.”
Adam Connell highlights the importance of goals. Setting goals are the foundation of every aspect of our life. The same holds for blogging. Know where you’re going to go, to reach it at the soonest possible time.
You are the captain of your ship, and you have the power to speed up the process of achieving your goals. You can create a planner containing your step-by-step plans. Through this, you’ll make the journey straightforward and less prone to errors.
Choosing the best blogging platform.
“My advice to invest a little in a WordPress.org blog might not be what you’re looking to hear because there are some small costs associated with it – but you’ll be better off in the long run.”
We like to avoid expenditures when still starting out. That’s completely normal. But this needs to change because this is an inevitable part of blogging. This is what you call as an investment. Darren Rowse believes that it’s in using the best blogging platform that we’re able to ensure success. It might be a bit costly at first, but you’ll reap the benefits in the long run.
Choose both passion and profit for your niche.
“The niche that will produce desirable results for everyone is one that’s based on passion and the potential to make money. Strike a balance between profit and passion..”
Your blog shouldn’t revolve around money alone. Instead, it also needs to be your reflection. It’s where you can speak your mind out on things you’re most interested in. Derek Iwasiuk shows that success requires a perfect balance of profitability and passion.
Don’t go into a profitable niche you’re not interested in because you’ll just create mediocre (and sometimes terrible) outputs. Also don’t mindlessly talk about your passion if there’s little-to-no-one interested in it.
Promote great content (because great content isn’t enough).
“The web is so active these days that valuable information goes unnoticed all the time. It’s like sitting in a stadium full of people and whispering the secret of life. You could be the first person on planet Earth to figure it out, but if no one can hear you, it doesn’t matter.”
Imagine painting the Mona Lisa or inventing the time machine with no one knowing this happened. Wouldn’t it be downright depressing if that’s the case? The same principle goes for blogging. It’s not just about creating quality content. Jon Morrow believes that your masterpiece is useless if no one knows about it.
Make sure to follow up your content with an aggressive (but ethical) promotion campaign. It might be through social media, email, or SEO campaign. Through this, you’ll give meaning to your content.
Quality over quantity.
“Many of the bigger bloggers I watch (and to an extent myself included) are only writing epic content and only when they have something worth publishing. People like Brain Dean have shown that it is possible to rank, get traffic and stand out even when you publish only once a month or even less.”
It’s not always about the number of articles, but effective blogging is also about your work’s quality. Don’t spam your blog with posts that seem to be racing with time. That’s not how Google works. With the latest algorithm changes, quality content is prioritized now over quantity.
That’s what Ashley Faulkes wants to point out. As long as you write detailed, engaging, and useful blog posts, there’s no doubt that you’ll rank high in Google’s search engine. Take note that75% of blog posts published each day are low-quality. You don’t want to be one of those.
Humanity’s collective wisdom is what propels us to greater heights. That’s the reality we need to understand because we can apply that in our career, especially for us newbie bloggers. We can’t just do everything with ourselves.
Sometimes, we also need the help of experts. By listening to what they say, we can save ourselves time and effort in figuring it the hard way. Install these words of wisdom within you, and your blog would surely thrive in no time.