Both Bing and Google are reputed search engine, giants. While Google is still dominating the search engine market, But Bing is also one of the best search engines after the Google. When we think about the PPC programs, we will think first about Google AdWords. Most of you have also heard about the PPC program of Bing as Bing Ads.
In this article, I will try to show you some of the pros and cons of these two PPC programs. This will help you to choose one of them. Let’s first talk about Google AdWords.
Google itself is a search giant and dominates most the search engine market. Google AdWords is a PPC program launched by Google. It helps the advertisers to show sponsored advertisements to their Search engine result pages. Google also have their publishers program named Google AdSense which will help publishers to make money by showing ads on their website. It will also help the Advertisers from The Google AdWords to place their ads on millions of AdSense publishers.
Google AdWords is the favorite of many advertisers with a flexible platform and higher search volume. Every business has its own specific needs, and depending on those, one platform may perform better or be a better choice than the other.
Google also offers free credits to their Google AdWords users who sign up this program for the first time. So, it is quite easier to get started. Google keyword planner will help you to get most relevant and best performing keywords for your campaign. You can set up your own daily budget and also manually handle your CPC (Cost per click) budget.
The Major drawback of Google AdWords is that it is very costly and need a maximum budget in order to get the result from it. If you choose their automatic bidding option than it is quite costly for you to get the things started.
They also have strict policies of promoting affiliate links using their platform. Google sometimes does not allow you to insert affiliate links to their advertising platform. If you are unable to comply with their ad policies than you ad campaign may get suspended. Click here to learn more about AdWords policies on affiliate links.
Bing ads are a very cost-effective PPC marketing program. If you are promoting affiliate products such as Clickbank than Bing ads work great for you. Since Bing doesn’t have a large segment of search engine marketing, but it will definitely help you to get targeted visitors for your products and services.
The majority of your traffic coming from Bing ads is from the USA. In the U.S., the Bing Network has 160 million unique searchers. These are some of your most valuable customers, spending nearly 25 percent more than the average internet searcher.
Bing Ads has less competition and cheaper CPC’s. That means you can start your campaign with lower budget also. This is the major reason for using Bing ads to get maximum result from your campaign with affordable cost.
Bing does not have lower or minimum cap on their advertising budget. You can start almost from zero and set your own budget to your campaign.
Bing also allows users the flexibility of targeting just Bing & Yahoo, just search partners, or both, at the ad group level. You can quickly run a report in Bing to see exactly which search partners are directing traffic to your site
Bing ads have an option to target your campaign on a demographic basis. Bing began to offer automated social extensions in late 2014 by showing the number of Twitter followers an advertiser has next to their ads.
These are some of the facts about these two PPC programs. If cost and high competition levels are major factors in your advertising budget than Bing could be a better choice and result in lower cost-per-acquisition. If you’re looking for a more user-friendly platform with high search volume, Google AdWords is often being a better choice. Let me know which ad networks work great for you. If you like this post. Please share it with others.