Email marketing is one of the most effective techniques to promote brand sales and to increase the visibility of the brand in front of the customers. With Email marketing, a company can inform potential customers about the products and the services. It can also be used to convince potential clients to buy more products from the company. Many successful companies has incorporated email marketing in their marketing strategies, because the activity of reading email through the smartphones have increased drastically over the years. Marketers use social media channels and engage with the customers to increase sales, but email marketing allow the opportunity to send the product news directly into the inbox of the audience.
Technology and social media channels are growing and evolving with time. With changing trends both marketers and SEO needs to keep up with the changes. Just like 2016, 2017 is also a year of marketing. Let’s explore the email marketing guidelines, which we can utilize to improve our email marketing in 2017.
Integrating Social Media Sharing Buttons with Email
We should combine the social media sharing buttons in the email, because they increase the conversion rate. Social media sharing buttons allow the user to share the email contents with family and friends. Implementing these buttons in the email design would help the companies to reach broader audience.
Design and Layout
If you are planning to increase your product sales, then you need to add innovative and attractive contents into the email design. Your email content is the only thing that can convince the audience to check your products and services. If the contents are boring, then the audience would not bother to read it to the end. Audience always judge the email design on first glance, to decide whether to read it or send it to trash and to keep the audience from sending the email to the trash, you need to add clean and attractive designs. Marketers make mistakes when designing the email and these mistakes kill the conversion rate.
Most common email designing mistakes:
- Choosing boring subject name for the email
- Addressing the customer with no-name
- Sending the emails with “no-reply” name
- Writing too short email and not describing the company or the brand
- Focusing the email only on marketing products and forgetting about the customers
- Selecting and adding unattractive images in the design
- Writing an email with unreadable and unsuitable font
You need to avoid these mistakes, if you want to make your email marketing campaign successful.
Emphasize on Mobile Friendly Email Design
With the vast usage of mobile internet, the business companies do not only require to convert their web designs into responsive, but they also need to create an adaptive design for emails.
Users do not only use PC and laptops to check their emails. Roughly more than 53% of the users, use their smartphones to login to their email accounts in order to receive important email notifications in their phones. If your email designs do not have the ability to adapt according to the different screen sizes of smartphones and other devices, then most of your email contents would not be able to display on the screen, which in return will force the users to close the email without reading the contents.
How often do you read the contents of the website or email when the images and the contents are not readable and aligned?
Create a responsive design for your emails. So, that when the email is opened across different browsers and devices, all the contents are properly displayed. Create an email design that would allow the users to view, order and purchase the products directly from the opened email.
Automated Email Software
Not all the companies send the emails manually, some companies use automated software to reach their customers. So, that they could convert potential leads into customers. With the use of automated software, you can cover large Geographical area and you can reach large amount of audience with ease. Sending the emails manually is an exhausting task and it also waste a lot of time, which can be better utilized in finding more customer leads. Automation can help you to reach new heights and increased sales, because you would be able to reach large amount of individual consumers.
If you want to increase your product sales by utilizing email marketing, then you need to ask yourself a question that how do you plan to maximize the sales by efficiently utilizing the marketing campaign. Email marketing is already used by dozens of companies and how are you going to outsmart your competitors? If you are new in the industry, then you are already far behind your competitors. Since email marketing can give direct access to the inbox of the customers, it is obvious that your rivals are already utilizing this technique to double their sales. But not all the companies utilize this strategy correctly which render all of their email marketing effort useless. But you can adapt the above mentioned guidelines in 2017 to gradually catch up to your rivals.
Claire Anderson is working as Senior Digital Marketer at DynamoLogic Solutions. When it comes to internet marketing, web development and iOS and Android app reviews, she’s got plenty of stuff up her sleeves to share with the world.