Gone are the days when you see the concept of artificial intelligence in science fiction movies, robotics, and comics. Nowadays, there are no fields that have been remained untouched by this disruptive technology. From security checks at the airport, self-control car to enhanced user experience, artificial intelligence is almost everywhere.
If you really want to see how this disruptive technology is changing our lives, there are no better options available than seeing its impact on eCommerce industry.
Nowadays, most of the eCommerce stores are using this technology to give their customers more personalized shopping experience. In fact, as per the report of Business Insider, more than 85% of customer interaction in the eCommerce industry will be done without human by 2020. And why not? If you can respond to your customers more efficiently using these automated technologies, using your human talent in other areas is surely a smart move to take your business to a new height of success.
If you have no idea about the ABC of eCommerce and artificial intelligence, you should read this blog to know how this disruptive technology is empowering eCommerce businesses to serve their customers in a far better way.
Creating More Personalized Customer Experience
Technology is changing day by day and so as the expectations of the users. Gone are the days, when having a well-designed eCommerce store was enough to start earning money online. Well, creating a beautiful and unique website is still important, but you need to keep your approach more customers centric to exceed the expectation of both users and search engines. With the help of AI, you can give your customers more personalized services. How so? Artificial intelligence as per its name analyzes a vast set of data in order to understand the similarities between customers, credit checks, past purchasing behavior, and other common threads. It analyzes millions of transactions every day in order to offer an outstanding shopping experience to a single customer.
AI not only helps in offering outstanding customer experience, but it also enables businesses to have an access to rich insights regarding clients behavior before, during, and after the purchase.
Helps in Improving Customer Services
AI made its place in the eCommerce industry by introducing chatbots that are programmed specifically to resolve the customer queries related to a specific brand, product or service without any human interaction.
Doing conversation with chatbots are exciting as they can resolve queries far promptly than customer service representative. By integrating chatbots in your eCommerce store you will not only able to offer prompt services to your customers but also free your service representative to focus on other tasks to meet and exceed the customer expectation.
Advanced Search Features
AI is transforming the way search engines functions and thereby making it easier for customers to search exactly what they are looking for. It empowers visual and voice searches to help users find exactly what they are in need of in an easy and quick manner. By giving visual search option in your eCommerce store, you can enable your customers to search items by images easily and quickly.
Apart from visual searches, voice search is also on the rise. This is probably because of the advancement of AI personal assistants like Google assistant, Siri, Cortana, Alexa etc. Voice and visual searches not only help in boosting customer experience but also defining a new way of online shopping.
Right Pricing Strategy
Pricing is one of the factors that determine conversions in the retail industry. AI along with big data and machine learning amazingly helps companies in creating effective pricing strategies. With the help of this disruptive technology, you easily optimize the product prices as per the deals, listings, and discounts offered by competitors.
Manage Finance & Accounting
Managing finance and account will not be a matter of concern in next few years. Artificial intelligence application will make this task for eCommerce store owners quite simple and hassle-free.
eCommerce industry is at its boom and will stay in the future as well. As AI intelligence is becoming smarter and efficient with every passing day, eCommerce businesses need to integrate this innovative technology to harness its power to deliver an amazing shopping experience to every user.
AI-driven technology will not only thrill users with an amazing shopping experience but also empower eCommerce stores by offering improved customer experiences, brand loyalty, generate leads at a much faster pace and engaging sellers with the right prospects.
Hope, you have a good understanding of how AI empowers eCommerce businesses. If you are also considering utilizing this technology, you should approach an experienced and specialized eCommerce website development company in order to leverage the best benefits of artificial intelligence. By analyzing the services, portfolio, and experience of different companies, you can easily find the one that will help you in empowering your eCommerce store.
About The Author
Abhinav Kumar Singh has a deep understanding of each and everything about Magento platform since he is one of the certified Magento Developer and Solution Specialists. Hire certified Magento developer from Allin Info Systems to build your own eCommerce store.