I read an email earlier today.
I had never spoken to the individual before.
Meaning that the lead in was a lie.
Poor start to the relationship, eh?
As I read through the email – usually I delete such emails immediately, but received 4 of these pitch like emails in a row and wanted to dissect this one – I quickly saw why the entrepreneur struggled to grow their business.
No successful entrepreneur reaches out to folks in such fashion. This is a shot in the dark. Tossing darts at a board while blindfolded.
This is the farthest thing from an intelligent, focused, genuine, sound strategy for a few reasons, each of which shows how not to do blogger outreach.
I never have expressed any interest in having a branded ad created for my Blogging From Paradise brand. Not once. My brand logo helped me to be featured on Virgin. That is Richard Branson’s blog.
Unless this individual has placed many of their customer’s brand logos on billionaire blogs, they ain’t doing a better job than my developer Phillip Dews did.
Of course, I never reached out to this person to ask to have a logo designed.
With zero targeting, and zero planning, the person reached out to me blindly.
Silly approach. Failing approach.
Be The Hunted. Not The Hunter.
Learn your craft. Create helpful content. Build connections with top entrepreneurs in your niche. Allow business to flow to you.
I don’t chase. I attract.
The person led off the email with “I am having a really tough time getting a hold of you.”
If I am in a good mood, I laugh it off.
If I am in a bad mood – those rare moments, I know – I feel that the clown is a rude SOB and label their email spam, to ensure more of their emails wind up in spam folders.
Why would you ever cold email someone by leading off with a rude, impersonal, touchy introduction?
Be nice. Be pleasant. Personalize all emails. Lead off with a cordial greeting.
- 5 Ways to Drive Traffic to Your Blog
No Relationship Building
This person was a complete, utter stranger to me. I never once saw their name pop up anywhere online.
Even worse? I never saw the individual comment on my blog or buy one of my eBooks or retweet one of my blog posts.
This is a problem. Thousands of people comment on my blog, buy my eBooks and retweet my blog posts, all without looking for anything in return.
Who do I think about first when considering business partnerships, or co-promotion, or joint ventures? The thousands of people who promote me freely without looking for anything in return.
Generous people grab my attention. Friends grab my attention. Relationship builders grab my attention. Patient people grab my attention.
The only reason this person grabbed my attention was because I could dissect this email as a case study, to show exactly how not to do blogger outreach.
The solution: promote other bloggers through social media and through your blog. Do not look for anything in return. Give freely. Assist people. Support people. In time, your free giving leads to bonding, and friendship building. Some of your buddies may even promote you. More bonding. More blogging buddies.
As blogging friendships form, all types of sweet opportunities arise, business and otherwise.
You won’t even need to seek business; business will flow to you.
Do not chase. Attract. Don’t use fear to try to drum up business. Use power to allow business to flow to you.
I have no doubts this individual was taught to do business this way from a failing entrepreneur, or perhaps their desperation or other fear-based driver influenced them to do things this way.
The scattershot blogger outreach approach does not work, guys.
Give freely – persistently – to receive easily.
If you want to do blogger outreach the right way buy my eBook:
About the Author
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.