Could you spot the keywords in this article without the little line underneath them to give it away? Perhaps you could, and it’s OK if you’re blogging with keywords, if you can’t completely hide them away. After all, the goal is not to pretend that the keywords aren’t there. The idea is to make them seem as natural to your writing process as possible.
When people finish reading your posts, they shouldn’t be saying, “Man, that’s a lot of keywords.” They should be saying, “That was a well-written, informative, compelling piece of content.” Or “Wow!” would suffice. Many business owners spend good scratch on SEO packages because they just can’t pull it off.
Some business owners might have the writing skill but not enough experience with keyword placement to get the job done. The answer, for them, is not to ignore keywords all together, because they are an integral part of optimizing your website with service engine optimization in mind. It just takes a little practice and maybe a few little tips to help you in this quest. Once you have the hang of it, even you might have a hard time finding the keywords in your posts, and you were the one who wrote them!
When you try to write a blog post out while including keywords as you go, you have the tendency to make it feel forced, which is why people rely on SEO packages to prevent this from happening. Again, your goal should be a natural inclusion. One suggestion would be to write the entire post first, making sure to elucidate the topic you’re writing about as clearly and as eloquently as possible.
You can then go back in and see where in the text might be a natural point to insert a keyword so that it doesn’t interrupt the flow. If you do it the other way, you might end circling around and around in search of the proper point of insertion. And your blog post won’t get anywhere in the process of all this circling.
2. Use Parentheticals
This is an effective way to call attention to your keywords without interrupting the main gist of the blog post. Anything within a set of parentheses is interpreted as something that is set off and separate. That’s not to say that you should just throw a keyword in a set of parentheses with absolutely no contextual connection to everything that’s around it.
But you should be able to find a place where you can use a phrase such as “like…” or “in the manner of,” followed by the keyword. It will emphasize it and set it off from the main all at once. And you’ll be able to continue on with your thoughts without having to rev everything up all over again because the keyword interrupted the flow.
3. Going with The Flow
There are times when the keywords might seem awkward and impossible to include without having to rearrange your entire post. In these cases, it’s just a matter of figuring out where to best fit in these problematic words. Ideally, you’ll be able to include them relatively early in the post, since there might be more than a few that you have to include.
But it is better to wait a paragraph or two to insert one naturally rather than forcing it into the prose in a blunt manner. Again, the idea is that no one should be able to spot it if it isn’t underlined with a link attached to it. And even if the notification is there, the reader should be so compelled by the content that they almost don’t even notice it. There is an art to this, but it takes practice to pull it off effectively.
4. Read It Over
Many people only look through their text for the typos they might have missed the first time around. If you’re worried about your inclusion of keywords (and you haven’t made use of the SEO packages afforded you by professional marketers, and note the parentheses, wink, wink), read the entire post aloud. If it sounds awkward aloud, it will probably read awkward as well, so take another pass at it.
Once it starts to sound like something that is going to roll off the tongue, that means that it’s probably ready for publication. You shouldn’t settle for any awkwardness in the keyword inclusion. If you do, you run the risk that your post will offend the search engines because of its resemblance to spam, and that will undo all of your best efforts.
A great blog post with effectively-placed keywords is like a double-whammy for SEO purposes. Learning how to make it all sound smooth and natural will improve your marketing efforts immensely.
Jim Bevin is a passionate writer, guest blogger, and a social media enthusiast. The primary focus is writing high-quality articles after in-depth research and make sure it is a readers delight. Information is key and he abides by the rule of writing articles that will appeal to a broader audience.