Link bait can be just about anything on a page or website that internet users want to share with others. It can be a funny photo, engaging articles, an interactive web-based application, a music chart, or anything else they want their friends, coworkers and family to see. It can even be an entire, new e-business. These savvy internet users may also want to link this exciting content, because they are impressed by the page layout, the innovative ideas, or the refreshing concepts.
While the word ‘link bait’ does not sound very appealing, it is a proven SEO method to drive traffic to your site, get links, make online contributions and share your ideas. It is also a great way for bloggers and copywriters to be inventive, and create irresistible content that will attract attention to their talents, educate their followers, boost profits and increase site traffic.While the word ‘link bait’ does not sound very appealing, it is a proven SEO method to drive traffic to your siteClick To Tweet
The most common types of link bait are articles, videos, information graphics, widgets, and quizzes. Personally, you can add just about anything you want to this list as long as your content is unique, impressive and eye-catching.
Link baits have several key components that make them engaging.
- An attractive title
Writing a good article title is essential if you want to capture your audience’s attention and encourage them to read the entire piece. An article title has to be precise and capture exactly what kind of content readers can expect, as well as the subject matter. On the other hand, titles that are controversial, or seem quite crazy may also catch your reader’s interest. Wouldn’t you want to read: Bombproof Your Horse and Living with Crazy Buttocks?
- Article writing
Article writing is probably the most used component in a link baiting campaign. While it seems easy enough to pump out a few articles per week, keep in mind that these pieces should be structured according to good Search Engine Optimization techniques.
- Do not focus on word count, but rather on the content of your piece;
- Depending on the topic, articles should be anywhere between 500-1000 words;
- Keep sentences short;
- Break up the content in sections to make it seem shorter.
- Use bulleted lists if applicable;
- Explain each key idea or section as succinctly as possible – when possible, give examples;
- Inviting images and infographic visuals
Almost all readers enjoy pictures, video clips and infographic illustrations. They are fun to look at, and make the content seem less monotonous. In addition, they are a great way to explain and illustrate your key points.
Yes, it can be quite time consuming to create impressive infographics, but they are definitely worth the effort as they can provide a lot of valuable information and easily simplify complex concepts. In case you are wondering, some of the trendiest technical infographics include graphs, pie charts, and brightly colored statistics.
- Attractive layout styles
Aside from your web design, catchy titles, and structured content, the way you present your link bait is also of the upmost importance. Some layouts are more appealing to readers than other, and a reason why ‘how-to’ tutorials, numbered lists, and sectional guides are so popular. Because the reader knows exactly how many points or sections are presented in the article, they are more likely to read it.
- Key point presentation
As part of your link bait layout strategy, make sure you present your key points in sections with clever headers, or as numbered lists. You can also replace one of your key points with an infographic. Looking at a chart may be much more explanatory to some of your followers than reading several paragraphs of complicated or technical text.
Try to illustrate your key points whenever you can. Give easy-to-understand examples, draw parallels, mention references, and add anything else you can think of to make your articles more comprehensible. You can include many attractive elements; just do not overdo it as that may create confusion. Keep it simple and brief, as drawn out explanations are boring, and eventually will make your readers click away.
- The use of relevant keywords
Anyone familiar with SEO knows the importance of keywords. Although keywords are important to your rankings with the top search engines, they are less imperative when it comes to link baits. Of course, you need to include keywords in your text, as well as the title, just do not go overboard. Link baits are meant to attract readers who enjoy good content and feel the need to share that information with the people dearest to them. Therefore, do not make your keywords obvious, do not repeat them too often in the same paragraph, and do not force-feed them. In other words, if a certain concept in the text can be explained better by simpler terms, do not use your keywords, but rather stick with the expressions the reader is expecting.
Creating exception link bait is quite easy if you stick to the suggestions mentioned above. All you have to do is highlight your main points, make sure all topics have been properly explained, include relevant illustrations, add a fascinating quote, and finish your articles with an excellent punch line. In addition, work in a ‘feedback’ or ‘comment’ section. This will encourage your readers to share their opinions, and may even instigate a discussion among your followers. The more you engage your readers, the more they will contribute to your site, and draw in other interested web users.
My name is Greg Robowski and I am a writer for techiemoney.com. I have been in the SEO industry for many years. I am fascinated by everything that has to do with tech and love writing about it.