Making informed decisions is crucial in any business situation. However, we at Straight North, an Internet marketing firm with PPC management services, have found that when it comes to making decisions about their lead generation websites, many Internet marketers don’t have all the information they need.
That’s because they don’t actually know how many true sales leads their websites generated, and where those leads are generated. By implementing lead validation and tracking into their campaigns, Internet marketers can gain critical insight into how well their sites are truly performing. The following guide provides step-by-step instructions for implementing lead tracking and validation into a lead generation website.
By following it, online marketers can be sure they will have the accurate information they need to make informed decisions about their websites.
Matt Cannon is Director of Web Services at Straight North, an Internet marketing firm in Chicago that offers SEO, PPC and web design services. Cannon manages all web development activities, ensuring that each project is applying current development standards and techniques.