Diwali is a festival of lights and joy. Being an Indian it is one of the precious festivals for me. According to an Independent research top companies like Amazon, Flipkart, Snapdeal, Shopclues etc offers huge discounts to its customer in this festive season.
According to a study done by SEMrush (Leading Keyword Research tool) in Diwali 2016-2017:
An overall number of transactions is India increases up to 2X during Diwali (+91% growth). It should also be noted that men dominate the expenditure market, while female spenders barely make it up to 30%. Moreover, it is more beneficial to target an audience of 25-34 years old, which accounts for 55% of sales during Diwali, for a younger audience of 18-24 years old is less prone to fall into the festive spirit and make extra expenditures.
So what are people mostly spending on? The top spot belongs to eCommerce that accounts for 22% of the total spent, while travel and home items follow slightly behind (18% and 14% respectively). And if you, as a business, eCommerce, want to attract some online paying customers, you have to think your strategy through. Discounts, offers, and some other incentives are inherent to the holiday, so acquiring some competitive edge, coming from data, is essential.
First of all, Diwali is not merely a local holiday. SEMrush has found that Diwali is a very popular search query across English-speaking countries, with India, USA and UK comprising the top 3 search destinations for Diwali keyword.
Targeting “Diwali” as a keyword, might come up more expensive than you’d expect, it is way above the average CPC (cost-per-click) for India. Diwali’s CPC is Rs 23.62. Yet, 174 million Google pages contain “Diwali” as a keyword. And it should come as no surprise that “diwali lights online” has the highest keyword difficulty, while “diwali crackers online” have the highest long-tail keyword volume. Expensive as it is, Diwali opens up immense possibilities. The search volume for “Diwali” is expected to grow twice when comparing volumes of 2016 vs. 2017. The search volume peaks in October and the lowest month is April; months from August to September show some consistent growth, peaking in October, and eventual decline. This October, Diwali is expected to exceed 2 million searches. But, note, that the most year-to-year growth occurs in February and March.
SEMrush is a great tool to do a keyword research for your website or blog. Its fast and comprehensive database shows to best and high performing keywords. You can check overall performance of your site in detailed and it does also help you to keep a close eye on your competitors. Click here to Sign Up with SEMrush
Check out this beautiful infographic below to learn more about Diwali 2016-17 SEMrush study..