To be able to understand what web design is all about, you will have to be willing to look past the apparent appeal of the website. It is what happens at the backend that makes the website appears so vivid and interactive.
Different web browsers interpret websites differently due to varying degrees of coding behind. Web design can be gauged on the basis of the time a website takes to load, the browser the site is being accessed in, and the type of content (text/audio/video/infographic/image) it deals in.
The above factors will decide how the end-user experience will pan out. Let’s go behind the scenes of this web design to learn some facts.
Each browser will render website differently
This is something every one of us would have experienced. When we open a website on a Chrome browser on our laptops it has a different feel than when we access it on Firefox on our Android device. The reason lies in a thing called parsing & rendering. In simple words, how the website reads the code before showing it on your device screen.
Thus, different browsers can make it a tad bit difficult if you wish to create a website because at times a certain browser will load a code in specific order while on other occasion it will not recognize the code altogether. Professional web developers are aware of such issues, in addition to being well-versed in HTML and CSS languages and can easily help you in designing a website that is great for all.
Design will drive the focus of your users
The way visitors browse and read content on websites varies. According to a survey, a clear and searchable website blueprint will up the visitor engagement by 47%. That is the key to having a successfully operated website. I mean, in this day and age, if a user cannot quickly locate what he’s looking for on your site, what good is the site, right?
Hence, the art of great web development service lies in letting your visitors find the information desired the most by him. It could be an item to be purchased online, “About Us” section of your organization, your company’s blog page or any other relevant content that will mutually benefit both you and your visitors.
The employment of heat-maps and analytics tools can measure which links or buttons are most visited and are popular among visitors. In light of these, further improvements can be enacted to upgrade user experience.
Two-year-old is very old
Increasing demand of technology by optimizing websites to suit the current trends and needs. In order for the website to display appropriately on new web browsers and smart phone devices, knowledge of latest coding standards is a must.
Moreover, familiarity with the latest in search engine algorithms and compatibility aspects of browsers must also be taken into account and due to this, it is said that a website even two years old is considered to be antique if it fails to keep up with the pace of technology.
People think that resorting to website templates can get the job done but they are gravely mistaken. These templates, although, aimed for someone with little or no coding knowledge to create an awesome website in minutes but with pre-defined templates, you cannot do much to improvise.
Companies with heavy reliance on templates lose their credibility as the templates are packed with bloated codes and unwanted design elements. And as stated, you can forget about being creative with pre-defined templates since it’s like forcing something to pull off a miracle when it is not meant to.
Remember the Frankenstein story? It’s akin to that if you mess with pre-defined templates. Instead of an awesome website, you end up creating a Frankenstein. In short, an organization’s web presence is best maintained with a custom web design.
Website’s code attracts search engines
Anything that exists in this world is because it has a purpose and is intended to contribute to the worldly progress. If a website entails the best design there is but has no visitors or useful content, it is a sitting duck. A crucial aspect of coding is that it is done in a way that target audience can locate it on the web.
How do they find it on the web? By entering keywords relevant to your business or industry on a search engine, primarily Google or any other and if the site fails to show up that means your entire effort to creating a great website has gone down the drain.
Above are a few facts that occur in the background that results in interactive websites for our usability. The intent was to provide you with an insight into the world of web development. The list is not exhaustive and you can let us know in the comments section below if we have missed out any other lesser known bits.
About The Author
Terry is an Expert designer and Marketing Analyst. He also love to create business logo design for startups and enterprises. He is a graphic designer by profession but he also have a knack for writing on different research based topics. He has an experience of more than a decade in the design and development industry and loves to help people achieve their dreams.