Social media platforms and different SEO techniques are utilized in order to promote website traffic. There are various factors that can contribute in demoting or promoting the rank of a website. Bounce rate is another factor that impact the website traffic. Bounce rate increases when a user land on your website home page and hit the back button without performing any further actions.
But to increase the product sales and the awareness of a brand in the market, business companies want their users to spend time in their website. A website has a high bounce rate when it is either offering low quality contents or if the website has incorrect keywords. Even small changes in the website design and the keywords can improve the bounce rate.
Below are some of the factors that might be contributing in increasing the bounce rate of a website:
Slow Loading Speed
Internet users always expect the website to load in 2 to 3 seconds and if your website takes more than 3 seconds to load than the audience are most likely to find a substitute option. Slow loading website cause indexing issues when Google bot tries to index the web page and as a result some of the website pages do not get indexed. You might be able to address this issue by manually indexing the website. But you cannot do anything about the audience because most of the audience is not going to sit back and wait for your website to load.
Google always look at the website according to user’s perspective and with the recent updates, Google has specifically informed the website owners that websites with slow loading speed will be demoted from their ranks. With slow loading speed, responsive design is also another factor that could be responsible for an increased bounce rate. Fast loading websites with a responsive design improve traffic and Search Engine visibility as well.
Fruitless Effort of Targeting the Wrong Audience
Companies create online presence and utilize their newly developed websites to convert the audience into potential customers, but to transform the audience; you need to attract the right audience. Marketers decide the social media platforms and niches based on the targeted audience. Attracting the wrong audience might increase the website traffic, but it is certainly not going to promote the product sales.
Determination and hard work only pays off when you are using the right approach. Trying to implement wrong strategies will only make you exhausted and all of your efforts would end up fruitless.
Disturbing UI with Too Many Popups and Ads
Ads and popups are a great way to market a product. Companies even pay the owners of the websites, to advertise their products. Ads might be able to increase your revenue, but these ads are not only stealing your website traffic but they are also increasing the exit rate of your website.
Some websites even ask the user to turn off the ad block plugin from the browser if they wish to view the website contents and rather than turning off the plugins, the user simply close the website and find an alternative. Even displaying a popup as soon as audience arrive at home page is a wrong strategy. The correct way to utilize advertisement is to show them at the corners of the screen where they do not affect the readability of the audience. Always keep the size of the popups and ads to minimum, otherwise they would only act as a hindrance to the audience.
Take an example of YouTube channel, some users are even earning +50k per month, but the ads are directly displayed on the YouTube video and these ads are not only blocking user’s view, but they are also redirecting traffic to other channels.
Using Home Page to Open Numerous Links
Majority of the internet websites, use the same page to open different links. Although this does not look like a serious design flaw, but when users lookup the website to search for a desired product, then even missing a tiny designing detail can cause a huge fatigue for the audience. If the users forget to use the “open in new tab” option from the browser, then they would have to use the back button every time they need to check the previous page. It is quite bothersome when the customer has to view multiple products from a single page.
The outcome of using home page to open all the external links would be reduced amount of pages views and increased in the bounce rate and furthermore it would be time-consuming and troublesome for the customers.
Unpleasant Landing Pages
Your website landing pages should be simple and clear. Use the landing page to clearly identify the purpose of your organization and its existence. Add CTA (Call-to-Action) buttons, HD images and easy navigation to create both SEO friendly and a user-friendly website design. Audience always judge the services and products of an online organization based on the look of their landing pages. A well designed website increases the opportunity of user engagement and furthermore it promotes the sales.
Always implement streamlined and coherent landing pages, because it reflect the objective of the organization. Conflicting landing pages only overwhelm the audience and rather than using CTA they would prefer an alternative.
Neglecting A/B Testing
Successful business perform A/B testing to compare the two version of web pages and after a static analysis they determine that which version of the webpage is more suitable for promoting the conversion rate.
Improve your sales lead and volume of traffic by executing A/B testing. Even a small change in the UI can turn a website into a gold mine.
The cost of acquiring paid traffic is huge but to increase sales and conversion rates, we can simply improve the UI design of the applications.
You can reduce the bounce rate by creating a user-friendly web design. Reduction in the bounce rate will boost your website traffic and product sales. But in addition, to bounce rate you need to have quality contents in your website, otherwise even if you succeed in cutting the bounce rate, the outcome would not display a significant change in your website traffic.
About The Author:
Claire Anderson is working as Senior Digital Marketer at DynamoLogic Solutions. When it comes to internet marketing, web development and iOS and Android app reviews, she’s got plenty of stuff up her sleeves to share with the world.