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SEO and why you need it?

Search Engine optimization is one of the best and free ways to generate enormous traffic to your site. Every website or blog owners want to rank their sites in search engine result page. SEO helps you to optimize your site to rank well in search engine. Some of you thinks that SEO is very daunting task and needs a lot of knowledge. But the fact is that you can also do SEO yourself and it can be very easy. You have to understand the basic term of SEO like Meta tags, keywords, backlinks, etc. These terms will help you to understand how search engine works.

SEO and why you need it

In this article I am going to tell you about the some basic terms of SEO and why you need it.  Ok, let’s first understand how search engine works?

When you submit your site in Google. It will start crawling your website pages.  Search engine bots will see your website as a human visitor. It will analyze your site content and its links. After that search engines start indexing your website and its pages. That’s mean when you type your website address in Google search it will display the index pages of your website.

Indexing your website doesn’t mean that you are getting ranking in search engines. This is the phase when you need of search engine optimization. It will help you to rank your website in search engine result page.  Search engine optimization consists of several methods or techniques. You have to implement these techniques to rank your site. Some of these techniques are as follows:

On Page SEO      

On page SEO means that you have to work on your site to make it more search engine friendly.  In on page SEO you have to:

  • Create quality and rich content.
  • Make your site navigation easy.
  • Interlink your inner pages or posts.
  • Increase your website loading speed.
  • Add Meta tags to your site.
  • Optimize your images.

These are some of the best ways to optimize your website and make it more SEO friendly. Creating quality content is an important part of on page SEO.  You also have to make your site navigation easy. You can premium themes from Studiopress or mythemeshop which are more SEO friendly. Always interlink your pages and posts.  Add Meta tags to your website. Focus on your site keywords. Increase your website loading speed. If you are on a poor server, consider for a reliable web hosting provider. Optimize your images. Add alt text to your images.

Off Page SEO

When you have completed your on page SEO, Now you have to work your off page SEO. In Off page SEO you have to:

  • Create quality backlinks
  • Guest Posting
  • Submit your site to directories.
  • Social Media marketing.

Creating backlinks is very important part of your off page techniques. When you start creating backlinks for your website, make sure that you link your website from relevant sites. Creating unnatural backlinks can harm your site. Click here to learn more about on how to create quality backlinks.

Some of you thing that directories are old days talk. But the fact is that paid directories still works great. A paid directory gives you best backlinks because they are spam free. Free directories are loaded with junk and spam sites and they are not so helpful to create backlinks.

Guest posting is one of the best ways to gain backlinks as well as help you to build your authority. Guest posting on relevant and high authority websites can simply help you to increase your credibility.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.


Well I think that Search engine optimization will certainly takes your time and needs a lot of works to do. But for long-term it can be very fruitful. Search engine optimization can give you plenty of organic traffic free of cost.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

If you have any thoughts about SEO, you can share it with us. Just drop a comment below.


About Vishwajeet Kumar

Vishwajeet Kumar is a passionate and full-time blogger. He is the Owner and Author of this blog. He started his blogging career in late 2016 and has written various articles on Internet Marketing, Affiliate Marketing, Blogging, SEO etc. He loves to help people to get success in their online ventures.

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