The online world is so vast and it is the largest marketplace that you cannot ignore. If you have an internet business or any online venture, there are thousands if not millions of consumers that you can tap in the internet.
But at the same time this online world has poses some different challenges. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and competitive.
Having a website is not enough to make your business running and able to compete. You must have to drive traffic to your business to fulfill your objectives. You simply cannot survive in this online world without driving traffic to your website.
There are plenty of ways you can drive traffic to your blog. However SEO and PPC are quite popular promotion techniques. These are some of the rock solid ways to drive quality traffic. But there is some confusion of using these two techniques. I have received some emails from my readers asking that which one is better SEO or PPC.
In this article I will try to brief you about these two techniques. This will help you to understand about some basic facts and terms of these two promotion method. At the end you will able to judge which one is better for you. So, let’s get started.
SEO stands for search engine optimization. It is quite popular and free ways to drive traffic to your blog. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet users will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.
SEO needs a lot of works on your website to make your website SEO friendly. You have to do some on page and off page SEO on your website to rank it on search engine result page. It is definitely take time, but if you do it properly than it will be fruitful option to drive residual traffic to your website. SEO traffic is considered as one of the best traffic sources for affiliate marketing. The conversion rates are very high on this traffic source. So, if you are a blogger and doing affiliate marketing than you have to make your SEO stronger.
PPC stands for pay-per-click programs. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.
Google Adwords and Bing ads are one of the best examples of PPC programs. In this form of advertising, you can create your own ad and get controls of your ad campaign. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the PPC strategy.
- PPC lets you advertise to the whole of the online community. It is also relatively easy to set up. It will help you get instant traffic.
- At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, is rest assured that there is a protection for you? Networks are able to recognize fraudulent clicks.
- You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.
- You will also be able to adjust well to changes in market demands and trends.
In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short-term and long-term plans. Take the PPC course for your short-term goals and choose SEO if you have long-term ones.
There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.
If you have thoughts regarding these two promotion methods, you can share it with us. Just drop a comment below.
Like the article? Share it with your friends.