You need to pay up to play up.
I resisted this truth. For years. Lean years. Years so lean I got so skinny, I could have been knocked over by a light breeze.
But eventually I woke up.
After struggling horribly for many years.
My struggles resting on the fact that I did not pay up to play up.
During the lean days.
I did not pay for premium hosting. I dropped like $3 a month on hosting. Cheap hosting. Poor hosting.
A premium theme? No way. I “could not afford it.”
No CDN. I didn’t want to pay up. I didn’t want to invest in my blog.
I didn’t pay up. So I didn’t play up.
I eventually learned that if you want to play up by moving up into blogging circles and befriending successful, established bloggers you need to spend money to buy a domain and premium hosting. At the very least. Because if your blog loads slowly or crashes frequently you just lost a chance to impress a blogging big dawg.
I wanted to bootstrap the heck out of my blogging campaign but had a horrible time of it. Because you need to pay money to:
- Project a professional brand/blog image
- Own your domain and hosting, so you can’t get kicked out or evicted from your blog
- Move up in blogging circles, to be taken seriously by top bloggers in your niche, said bloggers being the guys and gals you want to impress to succeed online, because when these bloggers begin to endorse you, promote you, and interview you, you will drive more traffic to and profits through your blog
Creating a professional-looking blog requires you to invest in a domain and premium hosting at a minimum. If you want to move up a few more circles, spend money to buy a premium theme or to have a designer create a bespoke theme for you.
Other possible investments include spending money on a CDN to speed up your blog. Perhaps hiring a virtual assistant to handle more mundane blogging tasks. Paying for an autoresponder or list building service is another way to pay up. Toss in a few premium plugins and you get the idea……..you need to pay up to play up.
If you have a limited budget the one thing you need is a domain and excellent hosting. Here’s why…..
Imagine that you want to open up a bagel store.
You decide that you want to save money. You don’t want to spend a dime. So you sell bagels out of your bedroom in your parent’s house. You place a cheesy looking sign on your parent’s front lawn, advertising that you sell bagels.
This is like trying to open an online business through a Blogspot blog. Or any free blogging platform. You save money. You can even start a blog and business for free. But it won’t be taken seriously.
Then imagine opening up a bagel store the smart way.
Rent a storefront in the busiest section of town. Lots of foot traffic. Lots of street traffic.
You pay a premium to rent such an in-demand space.
This is like buying a domain and hosting with a respectable hosting company.
Who do you think will make more sales? The person trying to open a bagel store for free, out of their bedroom in their parent’s house? Or the person who rents the storefront in the best part of town, paying a premium to own the sweetest real estate for a bagel shop?
Pay up to play up!
About The Author
Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog with the 11 Fundamentals of Successful Blogging Audio Course.