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Why Blogging Is Like Spinning a Top

Spin a top.

Go ahead.

Right now.

If you don’t have a top around, search YouTube a spinning top.

See how it goes, seemingly endlessly, after giving it a good spin?

When it does slow down even a wee bit, a quick flick of the fingers helps you keep the top in perpetual motion. That is all it takes; a big surge of energy in the beginning and then, over time, consistent flicks to keep it moving, with less effort involved.

My Week

5 minutes before writing this post I received an email for placing a sponsored post related to travel blogging. I publish a travel-themed page weekly, FYI.

Anyway, I am not sure if I will place the post but like all experienced bloggers, I feel grateful for all opportunities that flow my way and spot patterns easily.

Whether or not I land the sponsored post, I already received income through multiple channels this week, one of which was an entirely new, fascinating channel. I thought back to how much I worked this week. I put in some hours but 90% of the time it felt like play, not work. Easy. I also thought about how easily the money flowed to me through these various income streams when in the past I worked like a jackass carrying a small town on its back just to earn pennies through a single online channel, seeing no income outside of those pennies for many months at a time.

What was the difference maker?

The Top Effect

For years I learned, studied and practiced blogging. This is like when you spend the most energy spinning a top from a resting position, as it takes some serious momentum to get the top going, and spinning from a balanced space.

If you try to spin the top quickly without balancing the it, the top crashes. This is like most bloggers, who try to make money online through blogging quickly, then, crash and burn in failure.

If you balance the top properly but don’t give it enough juice, or momentum, fearing that you will make it crash, the top will never spin. It will fall over gently. This is like bloggers who are doing proven things to build a successful blog but don’t put in the time and energy to master the skill of blogging.

Then you have the folks who patiently balance the top and give it a boost of strong momentum, allowing the top to spin for maybe 30 seconds on its own momentum. These are the bloggers who learn blogging, who practice blogging, who create and connect every day for years.

This is exactly how I built up my blog to a full time, pro venture, where I am earning income through multiple streams, without killing myself work-wise.

The Tapping Part

Make no mistake about it; even though blogging feels like play to me and I blog mainly for fun, I still gotta work.

To keep the top going, somebody will need to flick at it every once in awhile, because the top’s own momentum will only carry it so far. This is like when established pro bloggers still show up for work every day to write blog posts like these, to create videos, to answer emails, to respond to folks on social media and to publish hefty blog comments on well-read blogs from their niche.

Blogging is not a passive activity. I have never read a blog that earns money on its own because blogs are inanimate objects.

This is where the tapping part comes into play. Success may flow more easily to a blogger but they still need to keep working/playing to see steady traffic and profits. Otherwise, the top will eventually crash, as will the blogger’s traffic and income.

Your Turn

Did you enjoy this analogy? Are you in the tapping mode? Or are you still building the momentum foundation for the top aka your blog?

About the Author

Ryan BiddulphRyan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, Life Hack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise.



  1. Hello Ryan & Vishwajeet,

    I must say I have already read 2 guest posts of Ryan and both of them were truly informative.

    I definitely savored every bit of it and i also have you bookmarked to look at new things on your site.

  2. Hi Ryan
    There are so many terms and terminology to understand in blogging world. Yes blogging is easy when there is targets traffic and can be frustrating when the traffic isn’t coming. However, with this topic, its obvious that there is always new thing to learn as far as blogging is involved.

  3. Hi Ryan,

    Great analogy and you’re definitely correct. There’s really no such thing as completely hands-free income. Sure we can get our blog to earn us money from multiple income streams, which is nice.

    However, we always have to do the work to continue achieving the success we want. The great thing is that it’s fun and easy work.

    Nothing like going to a JOB that you hate. At least for me, it isn’t.

    Nice to see you here on Vishwajeet’s blog again. Thanks for sharing and I hope you have a great day 🙂


  4. Hi Ryan,

    I love your spinning top analogy. I can just see it in my mind’s eye. I love tapping lol. I like multiple streams of income. No matter if it is big or small, when it comes in the energy is the same. I do a little happy dance lol.

    If we just concentrate on our blog and nothing else, we will be stagnant and we cannot depend on it for the only stream of income. Don’t get me wrong, I love my blog and the peeps that I visit, but that is not the only thing to depend on.

    Email, social media, etc. Just show up and give that 80/20 percent to folks. Hit them up with a new product and/or service as you give them special nuggets of advice. Tap tap away!


  5. Hey Ryan,

    Good to see you here.

    The blogosphere can be tricky for many. Receiving an email and publishing the content can confuse many. The beginners keep wondering as if what’s the possible outcome.

    Every blogger has something to say and that makes all the difference.
    Thanks for sharing with us.


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