Why Setting Blogging Income Goals May Be a Disaster?

I spent hours today reading the Warrior Forum and responding to questions.

One common goal that tends to morph into disaster popped up regularly.

Bloggers and internet marketers led off posts with clear, defined, tangible income goals. Usually goals with monthly time frames.

This usually leads to struggle, failure and outright quitting.

Here’s why: if your prime driver is money, and the money doesn’t arrive quickly, you lose your driver. Once you lose your driver, you do silly, fear-based stuff and struggle horribly. Or in most cases, you do silly, fear-based stuff even if you feel a little energized because the basis of your blogging campaign becomes manipulating people to get numbers on a screen.

Why Setting Blogging Income Goals May Be a Disaster

Why Bloggers Set Money Goals

Bloggers set income goals believing numbers on a screen gives them security, confidence, fun, and freedom.

This is not true.

Money is just money. You add meaning. Or lack of meaning.

At the moment, right now, you can change your perspective to feel secure, confident, fun and free, despite circumstances. Generating these feelings now is the way to manifest money through blogging because feeling love and fun now aligns you with prospering ideas, people, and circumstances which allow for money when you persistently maintain that vibe.

The Disaster Part

Being online for 10 years and seeing this error thousands of times, 100% of money goal setters choose monthly or yearly income goals from a dominant energy of lack. They feel less than, fear loss and believe manifesting certain dollar amounts in a set time frame is the key to happiness, fun and freedom.

Nothing could be further from the truth. Chasing money goals binds you to conditional blogging; looking outside of yourself at traffic or income stats and choosing how to feel based on outcomes. Try taking this rollercoaster ride for a few months – I did in the past – and see how your wild emotional swings totally destroy your blogging campaign.

One day, you do smart, effective stuff with a loving energy. Great.

But the following 2 days you note zero opt-ins, 10 visitors and zero blogging income. Observing these outcomes makes you feel bad and if you feel bad you do unintelligent, hurried stuff, leading to failure.

This is a common blogging journey; pick a money goal, lose patience, do dumb stuff, quit.

What if You Reach Your Money Goal?

Who cares?

The only people you impress in an epic way by making big bucks are the desperate, the greedy and the delusional bloggers who believe making some dollar amount makes them a special human being or brings them happiness.

Money simply amplifies who you are now.

You fear to lose the money, anyway, not being able to enjoy it, if you reach blogging income goals. Your greed for more creates a bottomless pit within you, always reaching for the bigger dollar amounts, never feeling like you have enough, losing appreciation and replacing it with the demon of expectation.

Meanwhile, folks who follow their passion and blog mainly for fun, with love, uncover the secret to successful blogging.

The Solution

Blog your fun.

Cover a topic you feel passionate about.

Blog with love.

See traffic and profits as a bonus, or an extra.

Maintaining this energy for years makes you patient, persistent and open to learning and practicing blogging, all fundamentals for building a thriving blogging business.

Blogging eBook

If you want to make money on your blog the right way buy my eBook:

7 Steps to Build a Full Time Income Earning Blog

About Ryan Biddulph

Ryan Biddulph is a blogger, author and world traveler who’s been featured on Richard Branson’s Virgin Blog, Forbes, Fox News, Entrepreneur, Positively Positive, LifeHack, John Chow Dot Com and Neil Patel Dot Com. He has written and self-published 126 bite-sized eBooks on Amazon. Ryan can help you build a successful blog at Blogging From Paradise

4 Comments on “Why Setting Blogging Income Goals May Be a Disaster?”

  1. I have recently started blogging and I am doing it as a hobby. If you check my blog you will see kinda fun post. Not educational or on particular topic.
    And I believe that, if you are passionate enough and do the hardwork, good things will come to you.
    Really well-written article. Keep up the good work 🙂 🙂

  2. Hey Ryan,

    I totally agree that one should not put the whole focus on numbers. Numbers can lie, they can be misleading and they can demotivate. Plus it is very easy to get obsessed with numbers.

    Thanks for sharing!


  3. Hey Ryan,

    I remember the Warrior Forum, I spent a lot of money there in my early days. The old me was chasing the money and that was why I struggled for so long.

    Now I know what it actually takes to create a successful business. It definitely doesn’t happen overnight.

    If you’re just in it for the money, then you’re going to have a long uphill battle. We all know that the money doesn’t come overnight.

    You have to focus on providing valuable content that actually helps your readers. Eventually, as people start trusting you, then you’ll start to see some income.

    Be genuine and honest in everything you do and success will come.

    Great tips as always and thanks for sharing.

    Have a great weekend 🙂


  4. Hello Kumar,
    This post of yours has really hit the nail right on the head. Human beings tend to have that little greediness in them always wanting for more and of course tend to be disappointed when things don’t go according to plan.
    Focusing on the money is really a recipe for disaster.

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